With the launch of the new Series 8 oven, Bosch Home Appliances also wanted to reshape its whole image style. Regarding the Bosch claim “Invented for life” we shifted the focus from “Invented” to “life”. That we did by an livelier environment – we shaped the white room by adding floors, walls and protrusions and additionally, props and food were given a more "imperfect" and natural look.
Executive Creative Direction: David Mously
Creative Direction:Marius Lohmann
Art Diurection: Oskar Strauß