As the global lead agency for Bosch Household Appliances, we regularly developed their global campaigns. In this case for ActiveOxygen, the new feature of BOSCH washing machines eliminates 99.9% of all germs and bacteria. Even at low temperatures. The perfect choice for anyone who has to care for dirty flatmates.
Agency: BBDO Berlin
Executive Creative Direction: Ton Hollander.
Creative Direction: Oskar Strauss, Farid Baslam
Copywriting: Farid Baslam