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Bosch ActiveOxygen

As the global lead agency for Bosch Household Appliances, we regularly developed their global campaigns. In this case for ActiveOxygen, the new feature of BOSCH washing machines eliminates 99.9% of all germs and bacteria. Even at low temperatures. The perfect choice for anyone who has to care for dirty flatmates.

Agency: BBDO Berlin
Executive Creative Direction: Ton Hollander.
Creative Direction: Oskar Strauss, Farid Baslam
Copywriting: Farid Baslam