The Bosch Brand including all divisions underwent a major reshaping in 2016. Brand core, identity where redefined, the Corporate design redesigned. In this context we at BBDO were given the task to develop a Brand Book which should give Bosch executives insights on how to develop future communication.
Creative Direction: Oskar Strauss, Farid Baslam
Art Direction: Maxim Weinstein
Copywriter: Farid Baslam