In 2017 Bosch came to us in need for a Moving Image concept for their European markets to promote their various kitchen appliances in the newly developed look. A tool-box basically, which would enable the different markets to cater for their different needs. Two main storylines were developed and around 70 small clips produced, which could be edited and assembled in various ways. Two 60sec versions served as an example.
Agency: BBDO Berlin
Executive Creative Direction: Mirko Stolz
Creative Direction: Oskar Strauss, Farid Baslam
Art Direction: Maxim Weinstein
Copywriting: Matt Koo, Farid Baslam