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Bosch iDos

As the global lead agency for Bosch Household Appliances, we developed their global campaigns. In this case for iDos. 
No matter, how hard you find it to operate a washing machine – with iDos even men can handle this job.

Agency: BBDO Berlin
Executive Creative Direction: Ton Hollander.
Creative Direction: Oskar Strauss, Farid Baslam
Copywriting: Farid Baslam