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LIDL / Non-Food campaign

LIDL is Germanys biggest Discounter. And as such they not only sell Food, but also a vast range of non-edible products. Our task was to create a campaign template, that would promote these throughout the year. That is “Familie Härtel” who put our products to the test.

Agency: BBDO/Berlin
Executive Creative Direction: Tobias Grimm
Creative Direction: Oskar Strauss, Tom Meifert
Art Direction: Maxim Weinstein
Copywriting: Luis Jaehner, Florestan Roesemann