Lausitzer is a maufacturer of beverages and processed fruits in the Eastern part of Germany. In order to drive their sales they wanted to add a new product to their portfolio. There’s an urban myth that says that Apple juice tasted better before the wall came down. Trying to capitalize on this nostalgic feeling we were given the task to develop a “Traditional style” Apple juice for the market. Inspirations came from older Lausitzer labels and (eastern) German graphic design of the fifties and sixties.
As the market demanded more of the same, the range was further expanded with the addition of traditional pear juice.
Agency: Strauss & Partner
Client: Lausitzer Früchteverarbeitung
Executive Creative Direction: Stefan Strauss
Creative Direction: Oskar Strauss