Mercedes-Benz' Intelligent Light Sytem makes hidden dangers visible. We wanted to show this through an ambient installation:
We mounted rocks made of styrofoam on a specially selected billboard. The headline read: Makes hidden dangers visible:
Mercedes Benz Intelligent Light System. At first sight that's what one could see.
But when someone passed, a light switched on and the stones casted a legible shadow: "Rocks ahead."
![](https://freight.cargo.site/t/original/i/cd3a4a7cfee669299de10bfecc8b7034d61b4779b5ced00fb534da6d0a720619/content_MB_Light_1_o.jpg)
![](https://freight.cargo.site/t/original/i/92bbb590e9b74543dc5eb75d49d15a633e7da50e6c27758698f4e2c9064232f4/content_MB_Light_2_o.jpg)
Credits:
Agency: Jung von Matt/Spree
Executive Creartive Direction: Wolfgang Schneider, Mathias Stiller.
Creative Direction: David Mously, Jan Harbeck.
Art Direction: Oskar Strauss, Stephanie Volkmer.
Copywriting: Carmen Riemer.