Long before Discovery Channel came up with Shark Week, I developed a campaign for Sharks. Which are not only dangerous, but also quite endangered. That's why I intended to change people's attitudes towards these chillingly elegant predators. Mainly through generating awareness of a) the important task sharks have in marine life and b) the threat they are posed to by overfishing and ignorance.
Credits:
University of the Arts, Berlin
Professor Uwe Vock
-----------------------------------